In one of my previous posts I briefly mentioned the possibility of integrating the data received from CDYNE Demographics web service with your customer database and thus extending your customer information. Well, this is now officially possible with CDYNE Demographics connector for the Apatar Open Source Data Integration toolset. The new connector delivers statistical data about customers and allows organizations to identify the ethnic and socio-economic makeup of their current customer base or purchased marketing lists. Aside from that, the connector can be used with any contacts database to determine the age, race, income, as well as type of residence, median income, median house value, or median number of vehicles, all without coding.
Ideal for data modeling and marketing
Whether you need to build customized marketing campaigns and determine ethnic or socio-economic information, this new data quality service from Apatar and CDYNE can be used to tweak your product offerings or advertising messages to reach your desired target market. Non-profit organizations or companies relying on donor support can use this data to match other groups or geographic areas to these traits in order to expand membership base and increase donations and support.
The CDYNE Demographics Web service can help companies better select target groups and learn more about their customers. With Apatar’s visual drag-and-drop interface, this source of useful socio-economic information can be integrated with your database or CRM system in minutes.
You can learn more over here.
There’s been a growth in user-generated content lately, where you have loads of information on your clients scattered all over different resources and it’s next to impossible to have it all in one place and look at it from a bird’s view. Well, what’s the point of trying to unify all this information on your own? What if it’s incomplete and redundant? However if you think of services like CDYNE Demographics that gather statistical data on your customers and provide you with a whole set of information that you can use in your marketing, it’s obvious that this problem is already being taken care of. You don’t need to look for that data in different Web sources. If tools like that are used wisely and integrated into your customer CRM (the type of integration Apatar will be offering shortly) this unstructured user data can become a global value for your company’s growth.
We all know that the combination of contact data from many sources introduces myriad opportunities for error. There’s this bulk of databases with data entered by different people (and humans are prone to error, right?) at different time… and you have to trust all of it is correct and still up to date? Auch. Checking the validity by hit-and-miss method? Auch. Tired of dialing phone numbers from your CRM and hearing that you’ve got wrong number?
Well, you don’t really have to anymore. New CDYNE Phone Verification connector for Apatar data integration toolset can automatically verify and filter customer phone numbers before they enter CRM applications for you. And it doesn’t matter where your data came from, whether it’s databases (such as MySQL, Microsoft SQL, Oracle), files (Microsoft Excel spreadsheets, CSV/TXT files), applications (Salesforce.com, SugarCRM), or the top Web 2.0 destinations (Flickr, Amazon S3, RSS feeds).
This service identifies the phone numbers in your list that have new area codes following a NANPA split and replaces incorrect area codes. If the area code is incorrect or missing, Phone Verification can be used to identify the error or return the corrected one to update your data.
William Chenoweth, VP Director of Marketing CDYNE Corporation says:
“This new Apatar Connector provides customers the ability to automate their every day data management duties with scheduling features and visual drag-and-drop interface. The more automated the data cleansing process, the less expensive and more consistent the end result will be for your company.”
There’s more over here.