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April 6, 2011

Salesforce Integration with QuickBooks: Out-of-the-box Solution on its Way

Filed under: Salesforce Integration — Katherine Vasilega @ 2:41 am

Salesforce.com and Intuit have signed a partnership agreement to provide Salesforce integration with QuickBooks to Intuit’s four million customers. The companies promise to finish developing the integrated solution in summer.

The solution is going to make CRM processes more convenient and transparent by displaying customer data along with financial information. Salesforce integration with QuickBooks will enable businesses to synchronize customer data in Salesforce.com CRM with financial data in QuickBooks and QuickBooks Online. This will solve an issue of double data entry in two different systems.

Salesforce integration with QuickBooks will help small business owners to make better decisions. According to Intuit’s survey, more than 50% of small businesses perform CRM activities manually with pen and paper or with software, which is not designed for that.

With thousands of small businesses using both QuickBooks and Salesforce.com, the integration of two systems is a great way to leverage the power of cloud computing and data integration strategies to help businesses grow.