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December 8, 2008

CRM Going Social

Filed under: Data Mashup, EAI — Alena Semeshko @ 3:25 am

Social networks are only getting bigger, aren’t they? Even SugarCRM now has a plug in got LinkedIn.

Commercial open-source CRM (customer relationship management) vendor SugarCRM said Monday it will give customers the ability to plug in feeds from third-party data sources like the business social-networking site LinkedIn.

This new feature comes with the new SugarCRM 5.2 release coming out this month.

According to Martin Schneider, director of product marketing at SugarCRM, it’s all about keeping users in a CRM context and bringing content into the CRM.

As a result LinkedIn data can be imported into SugarCRM and pop-ups with relevant user-information will appear.

More about this month’s SugarCRM release.

1 Comment »

  1. for any big IT industry,
    the main four concepts are most important,

    ERP, SCM, CRM, KNOWLEDGE MANAGEMENT.

    all four concepts are adopted by most of the companies.

    Comment by jaremy — December 10, 2008 @ 1:20 am

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