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December 28, 2009

Customer Data Integration to Be Among Companies’ Concerns in 2010

Filed under: Data Integration — Tags: , — Olga Belokurskaya @ 1:53 am

Well, let’s have some words on customer data integration (CDI). CDI has been one of the main concerns for different organization. Making and keeping customer data clean and convenient to work with, and getting more value from CRM systems has been in the top five of data integration challenges.

As it was mentioned in one of researches by Forrester, many organizations have changed their view on customer data integration and management (and, generally, on MDM), and started looking at it as a multiyear investment, including several phases. Though, again according to Forrester, the right approach to customer data management, and customer data integration as its significant part, still keeps being elusive.

The problem is that many enterprise CRM applications often give quite fragmented view on enterprise’s customer data, due to poor customer data integration. One more issue, the quality of customer data is often poor, so this is one of the reasons of failed customer data integration.

So, as predicts Forrester, the question of customer data integration is not solved yet, and there is a lot to be done in 2010.

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