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November 18, 2009

Data Integration Vendors Called to Become More Visible

Filed under: Data Integration, ETL — Tags: — Olga Belokurskaya @ 8:50 am

What makes me turn to ETL topic again, is a very interesting piece by Rick Sherman, a business intelligence expert. Rick, actually, is pointing the fact, that today’s ETL market is limited by a small number of providers. But that’s not because there’s nobody apart from those companies, but because many data integration vendors are simply invisible to potential buyers.

I agree, I often read in the web complaints about large expensive data integration offerings, with wide functionality that a company looking for a data integration solution simply can’t afford. Moreover, very often such companies don’t need all that functionalities; their needs are not likely to go out of ETL boundaries. However, choose a data integration tool to answer their needs and budget is a challenge.

At the same time many vendors providing data integration and ETL tools which are something, as Rick says “between the mega-products and the bundled tools in terms of functionality and total cost of ownership,” are known to quite a small audience.

What’s the way out? Make some more effort and do not limit search by several best-known vendors. This is as for ETL buyers.  At the same time Rick called data integration vendors to come out of shadow and become more recognizable.

1 Comment »

  1. I agree. I am surprised that the ETL vendors do not break out some of the functionality into smaller, less expensive components for small and mid-size businesses. I think they could sell a lot of product that way, but of course, margins would be small. We have several customers using a hodge-podge of tools cobbled together to import multi-gigabyte size xml into a database. I contacted a couple ETL vendors on their behalf and there was little interest in doing anything other than offer a slight discount. As for opensource, most of our customers are in the financial sector and are skeptical about the reliability of opensource software. They are too small to spend time fixing or finding a fix to bugs.

    Comment by Bill Conniff — February 13, 2010 @ 6:42 pm

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