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September 24, 2010

Customer Data Integration Using RSS Feeds

Filed under: Data Integration, Database Integration — Tags: , , — Katherine Vasilega @ 7:45 am

One of the ways to improve your business management is to keep your CRM users better informed. You can send out emails to your employees when a specific event happens in CRM (new contact or new lead is added), but you can go further than that and provide the same up-to-date information without emails. Database integration with RSS feeds opens up great opportunities for customer service and workflow.

Database integration with RSS allows aggregating RSS feeds, filtering them by relevant keywords and providing the relevant content to a specific user. Database integration allows creating one generic feed or multiple feeds to give CRM users the option to customize the desired information. Let’s say you have five new customers a day – you can immediately inform sales managers of new opportunities and leads, alarm executives when opportunities close and new ones come in, send contacts’ details to your marketing department, etc.

You can use CRM – RSS feeds integration in another way. Database integration with news search RSS via Yahoo! News, Google news, CNET and other portals will help you gather information about your potential customers. You can immediately send out this information to sales people and give them something to talk about with possible clients.

Database integration with RSS feeds allows collecting relevant information and using it to update your CRM system, arm your employees with relevant information and improve customer service.

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