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July 18, 2008

Salesforce CRM Driving Companies Ahead

Filed under: Data Integration — Alena Semeshko @ 3:07 am

Salesforce.com announced that its “CRM applications and partner solutions from the AppExchange are being used by IDeaS Revenue Optimization to run an entire business.”

The power and benefits of SaaS are widely used by employees across sales, marketing, service and support, client services, product management, company officials say.

IDeaS is an enterprise revenue management and optimization solutions provider that helps hotels, airlines, car parks, and transportation management companies understand, anticipate, and react to consumer behavior. IDeaS is one amongst the 43,600 companies of all sizes, industries and geographies that comprised the Salesforce.com customer base, according to the companies.

IDeaS has used Salesforce.com’s platform and applications to run their entire business and customize those applications with Force.com platform, according to the company. Among various applications, tracking integration development with their many hospitality solution partners, is one, company officials say.

The Force.com platform is also used for integrating Salesforce CRM with a number of internal business applications, including WebEx and IDeaS’ client and partner portals. IDeaS’ 24/7 call center in India leverages on Salesforce Call Center – using case assignment, escalation, Web-to-case, and auto-response email functionality. Importantly, IDeaS also uses Salesforce Partners for a partner portal to manage relationships with their distributors.

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